Doviqa Branding Identity

The identity of DOVIQA could be described as science-based, innovative, and results-driven. DOVIQA positioning as a leader in the skincare industry, using cutting-edge ingredients and advanced technologies to create products that are effective and provide visible results.

Brand Design Guideline:

  • The minimalist and clean aesthetic of the brand could reflect a focus on simplicity and clarity,
  • Transparency and honesty in its messaging.
  • Position itself as an educator, providing detailed information about the benefits of each product and how to use them effectively.

This approach would appeal to consumers who value quality, efficacy, and authenticity in their skincare products.

The identity of this skincare brand could be described as a modern, science-based, and results-driven brand that offers high-quality skincare solutions with a focus on sustainability, transparency, and education.

Brand voice and tone: The brand should communicate in a friendly, approachable, and knowledgeable tone. The brand voice should be confident, expert, and science-backed, while also being empathetic to the concerns of the consumers.

  • Brand Voice: Our brand is your skin’s expert. We provide science-backed, effective skincare solutions to help you achieve healthy, glowing skin. Our products are formulated with natural ingredients that are proven to work, and our approach is based on the latest research and expertise.
  • Brand Tone: Our tone is friendly, approachable, and knowledgeable. We want you to feel confident in your skin and your skincare routine, and we’re here to help you every step of the way. We speak to you as a trusted friend who understands your skin concerns and can offer real solutions.
Brand colors: The brand colors should be modern, clean, and natural. A combination of soft pastel colors with white and black will work well. The primary colors for the brand could be a soft blue, light green, and warm pink.

Color combinations for the skincare brand, along with their corresponding Pantone numbers:

  • Soft blue (Pantone 2708 C), light green (Pantone 3385 C), and warm pink (Pantone 1905 C)
  • Soft lavender (Pantone 2717 C), pale yellow (Pantone 600 C), and light turquoise (Pantone 317 C)
  • Blush pink (Pantone 182 C), pale green (Pantone 566 C), and light grey (Pantone Cool Gray 2 C)
  • Pale peach (Pantone 7520 C), soft teal (Pantone 3248 C), and cream (Pantone 7499 C)
  • Pale coral (Pantone 162 C), light blue (Pantone 290 C), and warm beige (Pantone 7528 C)

These Pantone numbers can be used as a reference point for the brand’s design team to ensure that the colors are consistent across all brand materials, both online and offline.

Typography: The brand should use clean, modern, and easy-to-read fonts. Sans-serif fonts like Proxima Nova or Lato are recommended for their simplicity and legibility.

  • Lato: a modern, sans-serif font that is easy to read and works well in both print and digital media.
  • Playfair Display: a classic, elegant serif font that can add sophistication and refinement to the brand’s visual identity.
  • Montserrat: a clean, geometric sans-serif font that has a contemporary feel and is well-suited for headlines and titles.
  • Nunito: a rounded, friendly sans-serif font that has a soft and approachable feel, making it well-suited for body text and captions.
  • Source Sans Pro: a versatile sans-serif font that is highly legible and works well for both headlines and body text.

Almendra, Archivo, Asap, Avenir Next, Brandon Grotesque, Bree Serif,Cabin Condensed, Cardo, Cormorant Garamond, Crimson Pro, Didot, Domine,Eczar, Exo, Fjalla One, Gidole, Grand Hotel, Hind, Inconsolata, Inter, Jura, Karmina, League Gothic, Lekton, Libre Franklin, Madelyn, Maven Pro, Montaga, Nanum Gothic, News Cycle, Norwester, Noticia Text, Ostrich Sans, Pacifico, Palanquin, Philosopher, Proxima Nova, PT Serif, Quicksand, Rail Roman, Rosario, Rubik, San Francisco, Sarabun, Source Serif Pro, Space Mono, Teko, Titillium Web, Ubuntu, Work Sans.

Imagery: The brand imagery should be aspirational and inspiring, while also being authentic and relatable. Images should feature diverse models with varying skin tones and ages, reflecting the brand’s inclusivity and accessibility.

Logo: The logo should be simple and recognizable. The font should be sans-serif and the logo should feature a minimalistic design with the brand name and a simple icon or symbol.

Product packaging: The product packaging should be clean, modern, and easy to use. The packaging should feature the brand colors and logo, along with clear and concise product information and instructions.
Social media: The brand’s social media accounts should be active and engaging, with frequent posts and interactions with followers. Posts should be high-quality, visually appealing, and consistent with the brand’s voice and tone. Social media can be used to showcase the brand’s products and expertise, and to engage with followers through educational and informative content.